Author: Jill Brooke
What Pink Flower Would Barbie Choose?
By Jill Brooke Greta Gerwig’s “Barbie” movie is already dominating pop culture trends in fashion and design. But what about flowers? Luckily the color pink is also popular in flower design. “We will all be hot for pink this season inspired by Barbie,” says Rachel Cho of New York’s Rachel Cho Floral. “Muted will be …
5 Modern Design Techniques from AIFD 2023 Symposium
By Jill Brooke Superstars of the floral world gathered in Chicago this month for the annual week-long AIFD symposium titled “GROW.” Established in 1965, the American Institute of Floral Designers is the Harvard for floral designers and a think tank for floral innovation. Not only is the non-profit organization dedicated to establishing, maintaining, and recognizing …
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Flower Power Daily’s Jill Brooke Wins AIFD Merit Award
By Jill Brooke Flowers have helped heal, inspire, charm, and beautify the human experience throughout history. This is why I love writing about floral artistry and cool historical facts. What an honor I will treasure always to have received the 2023 Merit Award from AIFD– (American Institute of Floral Designers): the Harvard for any floral …
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Top 9 National Plants and Flowers of the Year for 2024: Must-Have Picks for Your Garden
By Jill Brooke When you are looking at the fading garden of July, time to think of great plants for next year. Luckily Proven Winners has just announced its 2024 National Plants of the Year. These plants withstood standards for “garden performance, versatility, iconic style, and abundant availability. Here is the scoop so get out …
Looking for Multigenerational Fun? Find Local Flower Shows
By Jill Brooke Flower shows are not only a happy way to spend an afternoon. It can be a way for the talents of community members to be unearthed and appreciated. This was certainly true at the recent Newport Flower Show. This show, considered one of the most popular events on the Rhode Island social …
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Somewhere They Are Harvesting Peonies in July: Alaska
Anyone thinking about planting a peony this fall or next spring might profit from reading the Schoultz assessment of the many, many peonies they sell, as to color, fragrance and habit. It makes for entertaining reading and is far more nuanced and critical than most garden catalogs.
How George Washington’s Mom Impacted Need for Independence
By Jill Brooke Talk about July 4th and our independence, and you think of George Washington, right? Well turns out that the first President and rosarian of the United States had to carve out his independence from his controlling aristocratic mother. She “dismissed the American experiment even as her son led the successful rebellion against …
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Gardens Are Sweet, Cocktails Are Long
It’s too late to tiptoe through the tulips, but there is still time to buy a ticket to stroll through gardens at private homes on Long Island. Guild Hall, the artistic heart of East Hampton, has programmed a day called Garden as Art. It is centered on gardens and landscape architecture: a morning lecture, four gardens and, for those who go for the $500 and $1,000 tickets instead of the $250 tickets, a cocktail prolongé at a fifth private garden.
Flower Consumers Will Pay More for Sustainable Practices
By Jill Brooke Good news flower lovers. The results from a new consumer research study, “U.S. Consumer Perceptions & Willingness to Pay for Sustainable Environmental Practices in the Floral Industry” discovered that consumers are willing to pay a premium for sustainable practices. The study was led by researchers at Mississippi State University (MSU) and Texas …
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Florists Interpreting Art: Fine Art Museum of SF Show Shines
By Jill Brooke Over 50,000 people made a beeline to see the “Bouquets to Art” exhibition at the Fine Arts Museums of San Francisco. Of course, florists interpreting paintings and sculptures that exist in museums have become a big fundraiser opportunity and crowd favorite. Arts institutions around the country are doing this in North Carolina, …
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