Author: Jill Brooke
Floratorium’s Carlos Franqui Chosen for Salon Art + Design
By Jill Brooke Drumroll, please. This year’s florist chosen by Flowerpowerdaily’s Jill Brooke for the prestigious Salon Art + Design show is Carlos Franqui of Floratorium. The annual show returns to the Park Avenue Armory in New York City from November 9-13, 2023 You know Floratorium’s work in creating outdoor installations at restaurants and corporations …
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Flower Power with Beatles “Now and Then”
By Jill Brooke A sunflower is in the background of the “new” Beatles song video “Now and Then.” Peter Jackson, who directed the video, opted for a perfect floral symbol in one of the backdrops of this cultural event. Although there is darkness in the center of a sunflower, representing the absence of George Harrison …
White House State Dinner Designed by Bryan Rafanelli
By Jill Brooke The floral arrangement for the State Dinner with Australian Prime Minister Anthony Albanese and his wife was a sea of pastels First Lady Biden wanted the scene to look like guests are sitting in a field of flowers. The U.S. state flower – the rose – was represented with pink roses both …
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Luxury Brands Pay $15,000 For Little Bit of Bulgarian Roses
By Jill Brooke I was amused that Louis Vuitton and Tom Ford spent up to $`15,000 for a little bit of Bulgarian rose oil. Literally two pounds of rose oil costs that much. According to, Bulgarian rose oil is the most valuable rose oil on the market. But to make the highest-quality Bulgarian rose oil, …
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Second Career as Florist Paid Off for Venezuelan Immigrant
By Jill Brooke The theme of Fleurs de Villes’ Hudson Yards Show in New York City was “Voyage” and what a voyage it has been for “Best in Show” winning florist, Serbio Uzcategui. The owner of a thriving eyeglass store in Venezuela, he fled the South American country and got political asylum in the United …
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Lee Jofa’s Flower Fabrics Celebrating 200 Year Birthday
By Jill Brooke As Lee Jofa celebrates its 200th anniversary as one of the world’s powerhouse producers of fabrics and wallpapers, one can’t help but go down memory lane. All the chintz patterns. The geometrics. The kaleidoscope of colors. The caressing of fabric quality from interior design greats like Constance Spry and Dorothy Draper to …
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Flower Lover Taylor Swift Movie Blooms with Sales
By Jill Brooke Flower lover Taylor Swift’s tour broke records and now so did her new film. As Showbiz411’s Roger Friedman said, “Taylor Swift broke the bank yesterday with a $37 mil Friday for the Eras Tour concert film. “Add in $2.8 mil from Thursday previews, and the pop star is looking at a crushing …
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Why the Anemone Symbolizes the Resilience and Fragility of Israel
By Jill Brooke In nature, red doesn’t necessarily mean danger but is a way to stand out and energize. Red sits opposite green in the color wheel which is a symbol for fertility and growth. As writer Joanna Maissel explains, for residents of the South of Israel in towns bordering Gaza, “Color Red” is a …
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Fleurs de Villes 2023 Voyage Show Stirs Flower Explorations
By Jill Brooke Be inspired to travel the world at Hudson Yards in New York City with the newest Fleurs de Villes Show. Some of New York’s most talented florists have created 10 ft. flower-infused installations inspired by iconic destinations that are free for the public to enjoy. Plus the “Voyage” show is a perfect …
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Cydney Chase Uses Floral Art to Heal and Teach
By Jill Brooke Cydney Chase’s artwork was on display at a Bedford, New York show in a beautiful farmhouse. Onlookers commented on how her paintings were both contemplative and stirred emotional responses. All of her subject material, whether flora, animal or human, had not only a dreamy quality but also invited people to look deeper …
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