Wedding Trends 2024? Bye-bye Whimsy, Hello Bold Colors

Alexandra Farms, the company that produces the popular garden wedding flowers for David Austin roses and other premier prized brands, knows a thing or two about wedding trends.

So when they share their insights, it’s good to pay attention.

“Ethereal, dream-like floral design trends closed out 2023 just as strong as they began,” says Alexandra Farms owner Joey Azout. “Over the last year, we’ve seen variations of enchanting stems supported by natural botanicals, bringing fairytales to life in all hues across the color spectrum. As we head into 2024, designers are working hard to create something special for the winter wedding season.

“Traditionally, winter weddings bring to mind shades of whites, light neutrals and perhaps a pop of red, but this year designers note stark contrast to previous years and opportunities to step outside the box with surprising color combinations.”

Paulina Nieliwocki, founder and lead designer of Blue Jasmine Floral,  says she is still getting requests for whimsical things – which I love!” – but many determined brides and grooms envision “modern elements and very bold primary colors” to turn heads.

“I am seeing a lot of candle decor and more rich and saturated color palettes with deep pinks, reds and magentas,” she reports.

Furthermore, Pantone also sees peach as a popular trending color this year. Peach, as it turns out, is a great partner for more bold colors.

Tularosa Flowers Dawn Weisberg welcomes bold innovation. It calls attention to a celebration.

Among the roses to pay attention to from Alexandra Farms are the following.

Beatrice, one of Paulina’s favorites because of its unexpected warm yellow and cream tones, can become the spotlight or take on the supporting role of something intensely colorful. Deep red like Darcey and designer favorite Loli Spr for a modern twist are also favorites.

Other Alexandra Farms varieties that appeal to the attention-driving rich hues of the season are Tess, Yves Piaget and Hettie. Furthermore, since peonies are out of season in early winter, big garden roses can be an ideal substitute. “They are both large, lush and chock full of petals.,” adds Nieliwocki. ” These are also sturdier varieties that withstand the unpredictable weather changes of the season.”

And for those who still want those winter whites in a modern design – Patience and Princess Maya bring the classic cream whites to bouquets and centerpieces, emanating a warm sunset on fresh winter snow.

Last but not least, darker foliage will complement these rose choices to reflect the season and your mood.

Photo Credit: Alexandra Farms