Santa Fe Inspires Drew Barrymore’s New Wallpaper Line
By Jill Brooke
Drew Barrymore’s Flower Home collection has unveiled her third line of cool peel-and-stick wallpapers.
Inspired by her love of Santa Fe and its interesting flora, there are pretty patterns inspired by cactus – our personal favorite – as well as others called Gingko Leaf, Sunrise Stripe, Vintage Floral and Mountain. Her line is available at Walmart.
“Inspiration comes from everywhere,” says Barrymore. “Curate your love of life and live right in it.”
We called Barton’s Flowers, Santa Fe’s most popular and respected floral shop since 1962 inquiring about their town being the inspiration for some of these wallpapers. Their beautiful arrangements decorate many of the hotels as well.
As owner Stephen Jones pointed out, Santa Fe is known for its Pueblo-style architecture and as a creative arts hotbed that attracts people from around the world. It really is a place that evokes a state of mind.
“Since it’s a desert, very little grows here so our flower arrangements tend to be all about textures,” he says. “Although our sunsets are rich in color, we celebrate the overall textures more than individual flowers and use all types of grasses, cactus and succulents.”
Furthermore, cactus is “very Southwestern” so it wasn’t a surprise that it is one of the wallpaper’s inspirations.
Textures and layering of colors are also what make this Santa Fe collection resonate with buyers.
Like the expansive skies of New Mexico, Drew Barrymore has so many petal-fun projects she’s involved in for this Flower brand she’s created, while also doing a daily CBS talk show which she calls, “Optimism TV.”
Aside from the wallpapers, the Flower Home line-up also introduced furniture additions including a floral etched bureau that has a Southwestern vibe.
Tapping into her playful fun-loving style, she launched this Wallmart collection in 2019 and followed up with a playful kids’ collection as well.
And this girl is so savvy. Home decor is one of the only sectors that we are spending money as we are cocooned so much time at home now. Luckily, these wallpapers are as low as $39 a roll so it’s affordable for those of us who want to perk up our interior surroundings especially when the chill of winter keeps us away from gardens. Bring the flowers inside for happy decor is always a good idea.
Jill Brooke is a former CNN correspondent, Post columnist and editor-in-chief of Avenue and Travel Savvy magazine. She is an author and the editorial director of FPD.