Floral Jeweled Pins and Flowers Having a Boutonniere Moment

By Jill Brooke

At the Golden Globes, Jeremy Allen White strategically wore a creamy white calla lily on his jacket lapel. Not a surprise, since the Bear actor has gotten bouquets of positive press for his love of flowers.

In the same way that mint grows underground and spreads, the idea of wearing both live flowers and boutonnieres is becoming uber fashionable. No longer relegated to weddings or formal affairs, the boutonniere is the male equivalent to a great pair of earrings or a necklace—an accessory both enjoyed and collected. What’s notable is that this shift isn’t limited to the fashion-forward or artistic crowd; it’s showing up on men who dress traditionally, conservatively, and confidently.

Businessman Tim Lowe wears them for a pop of fun in his otherwise classic attire. Keith White, a florist who oversaw the Pasadena Rose Ball for decades, repurposed a floral pin given to him by his beloved aunt. He wears it on his lapel. “It shouldn’t be only the girls who get the jewelry,” he said, noting that the pins connect him to loved ones, whether a mom, sister, friend, or aunt.

At a recent visit to Tiffany’s, I noticed one of the salesmen wearing a pin laced with pearls. It added both style and wit—which is, after all, the point of getting dressed.

Another reason for the rise of the pin is the quiet disappearance of the necktie from daily life. With ties worn less and less to work, men have been left with a blank stretch of lapel—a space now claimed by handkerchiefs, flowers, and increasingly, pins. The pin can stand alone or be layered, but unlike a tie, it signals intention rather than obligation.

More often, it’s worn when going out. The pin becomes a cue: this isn’t business as usual. It’s an evening, a moment, an invitation to pleasure. A small flourish that says the wearer is open to delight.

Here are some pictures of creative inspirations, including those I collected while covering the American Institute of Floral Designers event.