By Jill Brooke
For those of you in New York City, I will be a judge again at the fabulous Fleurs de Villes show running from October 9-17th in Hudson Yards.
Fleurs de Villes’ ROSÉ at Hudson Yards – returning for a second year and benefiting breast cancer research @bcrf- will showcase 15 stunning fresh floral mannequins each created by some of New York’s favorite florists displayed in a gallery-like setting on the main floor.
Can’t wait to see what floral artists including Pic and Petal, Villaneuva Designs, Damselfly Designs, Floresta NYC, and others create.
We hear that highlights include a 7′ tall pink ribbon doorway installation at Tod’s and Piaget, featuring over 1200 pink roses. Yes, think about that for a moment, Each of these installations for many are truly works of art.
Of course, there will be that Instagram moment for visitors. What will it be? Well, one surely will be at Queensyard restaurant and sponsored by Hendrick’s gin which will welcome guests with a beautiful English-inspired floral swing – a perfect spot for Instagram moments and photo memories.
There’s also a pop-up Kendra Scott kiosk that will raise funds for breast cancer research through the sale of their specially created line supporting the Breast Cancer Research Foundation.
With flowers finally getting more respect for their holistic mental benefits and boosts, as well as the artistry of florists being more recognized as an art form, these floral installations championed by Fleurs de Villes creators Tina Barkley and Karen Marshall continue to grow in popularity.
The team just did a great show in Vancouver celebrating the Mid-Autumn Festival to mark the end of the harvest as illustrated by this floral interpretation by Brenna Quan, which used hundreds of locally sourced hydrangeas and dahlias as well as dried strawflower, statice and hops. Like many installations for all their shows, sustainability is a theme for many floral artists.
“People love flowers and we love bringing flowers to the people no matter what time of year,” says Barkley. “Flowers make us happy.”
Over the weekend for NYC visitors on October 8th, there will also be floral workshops and demonstrations as well as flowers for sale. Admission is free but of course, you can also donate to breast cancer research. Guests will also be encouraged to vote on their favorite mannequin for a chance to win a $500 Hudson Yards gift card.
Mark your calendars.
Photo Credit: Fleurs de Villes